Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don’t understand how AdWords works. This book gives you an edge.
Learn the advantages of proper account structure based on tightly knit themes
Understand AdWords auction and the importance of keyword Quality Score
Determine your preferred bidding model and daily ad budget
Evaluate campaign performance by timeframe, keyword, and other criteria
Hone your keyword list whenever search queries trigger your ads
Add negative keywords to filter out irrelevant queries
Outperform competitors and organic search results with targeted ad copy
Determine conversion goals, and use AdWords tools to track them

 

 

 

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